A multi-state settlement with electronic cigarette maker Juul might not contain an outright admission by the company that it deliberately targeted kids with advertising and candy-flavored vaping liquids as a way to get them hooked on nicotine. But the terms of the settlement make pretty clear exactly what Juul did and what kinds of damage it caused to millions of lives.

Now the company will pay – and justifiably so – for having put the pursuit of profits above the welfare of children and will have to embark on an expensive campaign to turn kids away from the very vaping devices Juul marketed with them in mind. How outrageous was Juul’s targeting of children? According to a 2020 lawsuit, Juul paid to advertise on Seventeen.com, Nickjr.com and Cartoonnetwork.com.

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