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A holistic approach

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CBD WATER: “CBD Living Water” helps people who suffer from migraines, according to Jameson Bradford, co-owner of Holisitic CBD.
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NOW FOR SALE: A range of CBD products carried at Holisitc CBD. CBD products are designed to help people who suffer from chronic pain, anxiety and insomnia among other ailments.
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BENEFITS OF CBD: Ralph Bradford, co-owner of Holistic CBD, talks about the benefits of Hemp Cooling Muscle Rub, which helps customers with arthritis. Bradford and his brother, Jameson, opened the store in mid-November after the passing of Senate Bill 52, which allows for the sale of CBD products in Indiana.

By Clay Winowiecki - cwinowiecki@chronicle-tribune.com

The rise of CBD oil, also known as cannabidiol, has seemingly exploded overnight after the passing of Senate Bill 52 in March 2018.

Stores have sprung up and the product can be found everywhere from pizza places to movie stores – even a tuxedo shop in Marion carries the product.

So what exactly is it?

“(CBD is) a chemical compound found in both cannabis and hemp plants,” said Jameson Bradford, co-owner of Holistic CBD, which opened in Marion last November.

There are a lot of different uses for the product. This is because it’s considered to be a supplement, according to Bradford.

“Every living organism except for insects has cannabinoid receptors all through their body,” he said. “When we don’t get those we have a chemical deficiency.”

Bradford said by taking CBD products it promotes homeostasis within the body.

Many of Bradford’s customers use the oil for chronic pain, looking for a healthier replacement for pain pills.

Some of Bradford’s customers are people who have been diagnosed with autism.

“They’re able to focus and not be bombarded with thoughts all the time,” he said. “It’s amazing how immediate(ly) they respond to taking CBD.”

His favorite success story involves a child who had up to 40 seizures a week. After taking CBD they have less than five per week and no longer take pills, according to Bradford.

There is also CBDA, an acidic form of the compound.

“CBDA is a natural inflammation fighter and good for nausea, so when you have people with chronic pain problems (we) give them CBDA,” he said.

According to Bradford, CBDA works similarly to Ibuprofen.

Jameson Bradford runs the business with his brother Ralph Bradford.

“My favorite part about CBD is offering people a natural remedy to benefit (ailments) they might be having, whether it’s problems sleeping, depression or problems with pain,” Ralph said.

The brothers are weary of suppliers trying to sell them snake oil, so the pair research their products heavily.

“There’s a lot of scams being ran,” Ralph added.

The products the pair sell are grown, processed and lab tested in America.

“A lot of places you see with cheaper products buy hemp sourced from China and Europe,” he said. “(America is) way ahead of the curve compared to the rest of the world when it comes to hemp.”

According to Peter Grinspoon, a professor of medicine at Harvard Medical School, the strongest scientific evidence for the product’s effectiveness is treating childhood epilepsy syndromes, such as Dravet syndrome and Lennox-Gastaut syndrome, which generally don’t respond to antiseizure medications.

CBD is also regularly used to help people who suffer from anxiety, chronic pain and insomnia.

However, Grinspoon also says that side effects of CBD may include nausea, fatigue and irritability. Another problem is since CBD is sold as a supplement and not medication the FDA does not regulate the safety and purity of supplemental products.

CBD can be used in a wide range of products, such as beauty products which help to fight eczema and psoriasis, as well as bath bombs, soaps and bottles of water which fight migraines.

Jameson Bradford recommends customers check with their doctors to make sure the CBD will not interfere with any of their medications.

Jameson said he and his brother knew how big a deal the passage of Senate Bill 52 was for the CBD market.

“There’s a huge financial opportunity for everybody involved,” Jameson said.

Since opening in mid-November, his business has grown quickly. He has opened a location in Muncie and is working on opening one in Kokomo.